Sony has announced that the company will yet again miss E3, one of the biggest video game shows of the year.
A Sony representative told gameindustry.biz that the company would instead “attend ‘hundreds’ of consumer events” throughout the year to showcase its games. After skipping E3 in 2019 many wondered if Sony would decide to jump back into E3 with a brand new console to show off. It appears Sony is content to rely on other events and its own State of Play showcases to promote its new console.
E3 has had its fair share of issues over the years (like the fact they leaked journalists’ personal info accidentally last year) but Sony skipping a second year in a row likely isn’t going to help the show. Microsoft still plans to attend as well as major publishers like EA and Ubisoft but gameindustry.biz also notes that the ESA, which organizes E3, has struggled to keep attendees happy by allowing the public access but also keeping the show industry-focused. Hopefully they can draw back Sony in the coming years or the show might be in a lot more trouble if Sony skips a third time.