Last week, reports about Snapchat placing their foot into the video-game industry spread online through various video-game media websites. According to gamesindustry.biz, Cheddar.com, who seems to be the first outlet to release this news, stated “that Snap Inc. will announce its gaming initiative April 4 at the Snap Partner Summit in West Hollywood, California.”
Gamesindustry.biz reports that certain individuals will receive invites to attend the event as they’re promoting it “with the tagline, ‘Less Talk. More Play.'” To check out Cheddar.com’s full-report about Snapchat’s gaming initiative, click here.
Gamesindustry.biz reports the Snap Partner Summit will be an invite-only event that’s being promoted with the tagline, “Less Talk. More Play.” Also, Cheddar.com learned from a trusted source that “‘Project Cognac,’ an internal code-name” for this gaming initiative, will showcase titles that’ll “work in the Snapchat app.” They also report that these titles will appear at this event too.
Apparently, the allusion to Snap Inc.’s gaming plans stemmed from various reports back in June 2018. Gamesindustry.biz states that Snap Inc.’s game platform should’ve launched in Fall 2018, and it should’ve included “an in-app store and support for external developers.” They also report that Snap Inc. “acquired British VR and gaming startup PlayCanvas.”
Gamesindustry.biz also shared an assessment crafted by tech analysis firm midiaresearch.com, who mentioned how Snapchat’s decision to dive into the gaming market makes sense because of the company’s issues “with user engagement” and its audience’s love for games.
According to the data found in midiaresearch.com’s assessment, “58% of Snapchat users play games on their phones and tablets” while “40% of them play console games.” These percentages, gameindustry.biz claims, excel past the numbers attained from Instagram, Facebook, and Twitter users.
After Google’s recent GDC 2019 conference that showed off their high-tech video-game streaming service, Stadia, in-action, it wouldn’t surprise me to see other companies like Snapchat take a stab at the gaming market. We’ll see if more news about Snap Inc.’s supposed gaming plans comes to fruition in the future.
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