Today, Bungie announced on Bungie.net, that they’re splitting up with Activision and Bungie plans to maintain Destiny’s rights. IGN states that Bungie and Activision held a publishing agreement together since 2010.
According to Bungie’s post on Bungie.net titled, “Our Destiny,” Bungie states,
“With Activision, we created something special. To date, Destiny has delivered a combination of over 50 million games and expansions to players all around the world. More importantly, we’ve also witnessed a remarkable community – tens of millions of Guardians strong – rise up and embrace Destiny, to play together, to make and share memories, and even to do truly great things that reach far beyond the game we share, to deliver a positive impact on people’s everyday lives.”
After Bungie thanks Activision for their Destiny partnership and praises themselves for their eight-year-journey with Activision, they state, “we’re excited to announce plans for Activision to transfer publishing rights for Destiny to Bungie. With our remarkable Destiny community, we are ready to publish on our own, while Activision will increase their focus on owned IP projects.”
Moments later, Activision’s Twitter account responded with “thank you Guardians. It’s been an honor and a privilege to help bring the world of Destiny to life for you.” Activision’s Twitter account also uploaded an image of a joint statement shared by them and Bungie for fans to read. Check down below for the specific image.
It appears the break-up between Bungie and Activision was inevitable based on recent posts online. Kotaku claims that “Destiny, which first launched in September 2014, has had a long and rocky road through expansions, updates, and a sequel. The most recent major entry in the franchise, Destiny 2: Forsaken, was beloved by players but failed to meet Activision’s sales standards.”
It’s depressing to see partnerships come to an end. However, with separation, comes chances to expand and improve. Let’s see what happens to Bungie and Activision in a few years to truly judge if this decision was the right one to make.
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