“Lead the Way for Atari’s New Line of Wearable Technology that Blurs the Line Between Fashion and Future“
Over the summer, Atari announced they were releasing a patented baseball cap with speakers integrated into the bill for a unique new take on gaming audio. As of today, the hat is available in different designs at AtariLife.com, which start at $129.99 USD.
These stylish new hats are powered by the technology company Audiowear, with speakers and a microphone that connect to any Bluetooth device. The Atari Speakerhats are powerful, precision-designed, and capable of auio output, phone calls, and voice control. They have been “engineered to the highest audio standards to deliver a unique and powerful experience to a range of active consumers, including gamers and streamers, outdoor and fitness enthusiasts, skaters, musicians, sports fans, tech early-adopters and many others. ”
The October 3rd release of the Speakerhat line has an exclusive Blade Runner 2049 design, just in time for the film’s release on October 6th. Ridley Scott’s popular franchise has sparked a lot of attention with the upcoming title, and the hat ships in a distinctive box and includes Blade Runner and Atari stickers. It sells for $139.99 USD.
“Atari continues to prove its staying-power and relevance as a true pop-culture lifestyle brand,” said Atari Connect COO, Michael Arzt. “With the recent reveal of our Ataribox project and now with Atari Speakerhats and the AtariLife.com website, we are building toward a full offering of connected personal devices and lifestyle products that will deliver entertainment, technology, social connectivity and fashion to a whole new generation of Atari fans, while also honoring the decades of affection and devotion from our most loyal ones.”
Aside from the Speakerhats, Atari Life will be a hub for other Atari branded lifestyle products, such as high-tech wearables, fashion apparel, and various audio and gaming gadgets. You can stay up to date with Atari’s new lines on Facebook and Twitter.